Cquential case study - SA Tyre Distributors
Cquential Warehouse Management solution helps keep SA Tyre in the service fast lane

Cquential’s sophisticated cloud-based warehouse management solution has positioned SA Tyre Distributors for new growth and innovation, supporting the wholesale tyre distributor’s programme of service excellence, growth and innovation.
With its warehouse optimised using Cquential’s cloud-based Warehouse Management System (WMS), SA Tyre Distributors is now able to offer fitment centres speedy ‘tyres on the go’ deliveries, reducing the cost and complexity fitment centres previously faced in storing a huge ranges of tyres.
Background
About the client
- Areas of operation: South Africa, Angola (Imperio), Zimbabwe, Namibia (Namtyre) and Zambia
- Size of company: Largest tyre wholesale business in South Africa with presence in all neighbouring countries - as listed above.
- Location: Headquartered in Cape Town, SA Tyre Distributors have warehouses in Johannesburg, Cape Town and Durban, and supplies up to 1500 dealerships across South Africa, as well as in Botswana, Lesotho and Namibia.
Client business goals & challenges:
The solution
- What was chosen: Cquential cloud-based Warehouse Management solution.
- Why it was chosen: Cquential met all the client’s needs, and equally importantly, the Cquential team understood warehousing and supply chain operations, and took a strategic partnership approach to the implementation.
- Deployment time: Phase 1 deployed in 6 – 8 weeks.
- Result: Immediate efficiencies, optimised inventory management, faster automated picking, improved visibility and accuracy of stock.
- Operational benefit: Cost savings, increased productivity and the ability to offer deliveries, faster.
- Cost of ownership: Reduced CapEx due to Cquential’s software as a service pricing model.
The business benefits
Conclusion
“The warehouse management system delivers increased accuracy and massively increased productivity. What we find particularly exciting is that SA Tyre is now positioned as a next generation innovator, poised to enabling the supply chain with innovative new services. Thanks to their cloud-based digital platform, they can build on the solution in future to integrate features such as mobile ordering, CRM and customer alerts.”
– Steve Mallaby, CEO of Cquential “We can leave stock management to Cquential and focus on service.”
– Arthur Ledgerwood, Head Finance and Business Operations at SA Tyre Distributors
SA Tyre Distributors Case Study
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